Marketing Strategy
will impact every piece of your business.
will impact every piece of your business.
Marketing and Branding form the foundation of your business and include a spectrum of disciplines often complicated by technology. Your marketing strategy has a domino effect across every functional area. It’s the main ingredient; stop treating it like frosting.
Identity & Purpose
Consumer preferences, trends, and needs evolve over time. Brands that adapt to these changes can stay relevant and continue to meet the demands of their target audience.
Beyond a visual identity, your brand is defined by your voice and actions. Eventually, your brand also includes the expectations you build in someone’s mind about what it will be like to interact with you, your company or product.
Are you clearly and consistently communicating who you are? Do customers understand your value? Does your brand appeal to newer generations?
We can help you define your brand value and target audience.
Ask about our Brand Strategy Services to strengthen your positioning.
Strategic Direction
Almost 80% of marketers say this industry changed more in the last three years than it has in the past five decades. In short, what worked for your marketing strategy in the past might not fly today.
The strategic planning process involves research, goal setting, and positioning. A good strategy describes the destination and an overview of the map to get there, and tactics are the specific directions and actions you need to take along the road.
Ask about our Marketing Audit and Strategic Planning Services.
Skills & Tools
Brands and marketers must have a well-developed culture of lifelong learning. The marketing landscape constantly evolves, and what you knew and applied five years ago is likely obsolete. What systems do you have in place to build capabilities within your organization?
Robert Filek said, "Strategy without process is little more than a wish list," that couldn't be truer. Invest in long-term growth. Don't get distracted by new tech trends; build capabilities within yourself and your organization.
Key capabilities include digital literacy, analytics, critical thinking, systems thinking, and design thinking.
We can help build a strategy to upskill your organization. Ask about our Education Services.
Professor Kelly Kellen is known as an insightful, strategic sales and marketing leader with an entrepreneurial mindset. She provides consulting services and currently teaches digital marketing, integrated marketing communications and design thinking.
"I love finding the gaps, connecting the dots, and switching on the light bulb, acting as a change agent, and a challenger to solve problems with the team or the client. I believe in listening, smart data, being relevant, being prescriptive, and that words matter."
What clients say about working with Kelly Kellen
"Kelly is a talented professional with an incredible depth of knowledge and experience. More importantly, she is an extremely quick study when it comes to learning clients' businesses and industries. In the 1.5 years we worked together, she approached all of her assignments with enthusiasm and commitment. I highly recommend Kelly to any firm looking for a skilled marketer and overall great human!" - EW, President + CCO
"I have come to know and appreciate Kelly as a driven entrepreneur, small business owner, skilled marketeer and trusted consultant. The term I believe best describes Kelly is Marketing Technologist. Most people with Kelly's genuine technical experience and understanding, don't have the ability to clearly articulate complex concepts and how they relate to the marketplace. Businesses are awash in valuable data. Kelly can evaluate the data, the systems and the applications and determine how those elements fit into a sales and marketing plan. She is a valuable asset in any organization." - TW, CEO